Voorburg · Den Haag · remote
Websites with soul, and homes with a brain. We design the system, build it, and prove it works by living in it first.
We are a small studio. That means you talk to the person who builds it. No account managers, no template shops, no monthly platform you can never leave.
Hand-built, fast, and animated the way the big studios do it. No WordPress bloat, no cookie-cutter theme. Your site is written for you and it is yours to keep.
Not a shelf of gadgets that each need their own app. One local brain that senses the whole house and quietly acts on it. Lights and warmth follow you. It locks itself when you leave.
The layer that ties it together. Agents that read your data, answer in plain language, and do the boring work. We have shipped these in production, not just in demos.
Most studios do websites or hardware or automation. We do the seams between them, which is where projects normally die. One brain, one bill, one person to call when the lamp and the spreadsheet need to talk to each other.
Two Dutch makers, two very different worlds. Both built from scratch, both online right now.
Specialty coffee roasted by four brothers next to a historic bunker in Bussum. A dark, cinematic one-pager with a custom coffee-bean cursor, ember particles, smooth scroll and a full shop layout.
Visit the siteA ceramics studio in Moerkapelle: wheel throwing, hand building and workshops, with pieces for sale. Calm, earthy and light, built around the studio's own promise: leer, creëer, inspireer.
Visit the siteA full masterplan for a two-floor maisonnette in Voorburg: seventy-plus devices, one local brain, nine pillars of automation and a light show that actually works. The house senses you, heats only the rooms you are in, talks back, scares off anyone who should not be there, and keeps the plants alive while you are away. If it survives our own home, it is ready for yours.
Presence radar, motion, door, window, temperature and humidity sensors give the house a live model of both floors: who is where, what is open, what is running. Every other pillar is built on this.
No switches pressed. Rooms light up as you enter, in the right colour for the time of day. Radiators heat only occupied rooms, and the bedrooms idle at 16 degrees until someone actually sleeps there.
Voice satellites in the living room, kitchen and master bedroom. Not robot-speak: say “it is a bit gloomy in here” or “why is the office cold?” and the house answers from live sensor data.
Leave, and it locks, arms, drops the heating and kills standby power. Leak sensors guard the bath, the sink, the shower and the boiler corner. Smoke and CO alerts reach your phone anywhere on earth.
The robot vacuum cleans while you are out. The bathroom fan runs exactly until the fog is gone. Curtains track the sun. The washer and dryer report when they are done.
A matte black spiral staircase with one continuous amber light ribbon and a laser distance sensor per step. Light pours ahead of your feet, up or down, stops when you stop, and works in total darkness.
Every light snaps to drifting purple and red, the LED ribbons run moving gradients, Spotify plays in sync on every speaker on both floors, and the concert rig wakes up. “Party's over” resets the whole flat.
The cameras know your faces. A stranger working the lock at 3am gets a house that wakes up: lights on upstairs, a television murmuring, and a large dog barking at the door. Most break-ins end right there.
A watering robot works its round on a moisture schedule, and a camera pass reads leaf colour for early yellowing or droop. You get told a plant is struggling in the week it starts, not the week it dies.
Everything except the cameras and Spotify runs one hundred percent locally. An internet outage does not break your home, and the whole system moves with you if you ever sell.
Every burglar reads the same signals: dark windows, no movement, no sound. The cheapest deterrent in the world is a house that refuses to look empty. So we built one that lies convincingly.
The hallway camera runs recognition locally. You, your family and anyone you have added walk in and nothing happens. Someone it does not know, at the door, at an hour you are never home, and the flat stops being polite.
Alarms make burglars work faster. A house that seems occupied makes them leave. That is the whole design goal.
Unknown face at the voordeur. Matched against nobody. Clock and presence say the flat should be empty.
Upstairs lights come on. Bedroom first, then the landing, in the order a woken person would use them.
Sound. A television at conversation volume in the woonkamer, and a large dog barking at the front door.
Your phone. Live camera, anywhere on earth. You decide whether to escalate to the siren or call it a delivery.
If the door actually opens, every light on both floors goes to full, the siren arms, and the recording is already saved.
They die because you were away for ten days, or because the one in the corner needed water on a different rhythm than the rest and nothing told you. Both are scheduling problems, and scheduling is what this house does.
A watering robot runs its round from soil moisture rather than a calendar, so the thirsty ones get more and the succulents get left alone. On the same pass a camera reads each plant: leaf colour, droop, new growth. Yellowing gets flagged in the week it starts.
Go on holiday. Come back to plants that are alive, and a log of what they needed while you were gone.
Before anything is bought, every device gets a marker, a room and a reason. This is what you get on day one of a design engagement.
The brainHome Assistant Green plus a Zigbee/Thread radio, in the meterkast, wired to the router.
Voice satellitesThree rooms where you can just talk to the house, answered by Claude.
AwarenessPresence radar, motion, temperature and humidity, and the per-step stair sensors.
WarmthSeven smart radiator valves, driven per room and tied into the boiler.
SoundMultiroom Spotify across both floors, in perfect sync.
Light and showCurtains, five continuous COB LED zones, the stair ribbon, moving heads and the laser.
DefenseSmart lock, door and window contacts, leak, smoke and CO, camera and siren.
AutopilotWall tablet, metering plugs, robot vacuum, humidity-driven fan and the haze machine.
Five metres of addressable neon flex under the handrail, fourteen time-of-flight laser sensors on the centre column, one per tread. Light pours ahead of your feet in under 100 milliseconds. Click-together modules, zero soldering.
Fixtures patched over Art-Net, chases programmed for every mood. Safety rules live in software: beams stay above eye level, the show only runs inside party scenes, and everything cuts the instant the front door opens.
You never have to buy it all at once. Each phase stands on its own and the house is already better at the end of it.
robbshop · Coolblue · TinyTronics · Bax Music · IKEA
Hardware is passed through at cost and itemised, so you always know what is a device and what is our work. Start anywhere, stop after any phase, add the rest later. Nothing we install depends on us staying involved.
The full plan for your home. You buy the hardware yourself and build it at your own pace.
The brain and the senses. The house knows where you are and you can already talk to it.
Light and warmth start following you around. This is the phase people actually feel.
The whole masterplan, exactly as we built it in our own home. Nothing left out.
Design, hardware, installation, configuration and a handover session. The only extra we ever quote separately is a licensed electrician for in-wall dimmers, billed at cost, roughly €150 to €250 for a whole house.
These are starting points, not menus. Skip the light show, drop the curtains, keep your own speakers. We requote in a day and the price only ever goes down when you remove things.
No subscription, no monthly fee, no cloud account you have to keep alive. You own the hub, the hardware and the configuration. If you sell the house, it comes with you.
The reason the project above works is that nothing was bought until the whole thing was drawn. That is the method, for a house or for a website.
We come to you, walk the space or the business, and write down what actually annoys you. No spec sheet yet.
You get the plan: every device on the floorplan, or every page and section, with a reason and a price next to it.
We build in phases you can stop after. Hardware clicks together, code is written by hand, and you see it working.
You own the code, the config and the hardware. We show you how it works, and we stay reachable when you want more.